none

Following Brexit, deliveries to the United Kingdom are temporarily suspended. We continue to deliver all over Europe.



Written by Marie Servagnat on August 8, 2008

How does a consumer choose a product ? Eternal question asked by marketers around the world. In the area that concerns me, champagne, while it is difficult to have a definitive opinion, I have nevertheless isolated several parameters.

The first of these is, of course, the brand. Many customers come to buy a specific champagne, a particular vintage with only one criterion in mind: the price. Let us add in certain cases a second criterion: the service. These are customers who are hard to change their minds and who in essence move quickly from one site to another, depending on promotions.

The second criterion will be more at the level of the quality / price ratio. These customers have a few criteria in mind (I want a brand, I want a gift box ...), but their choice is not definitively made on this or that champagne. They will search the site in search of the rare pearl, the one that will meet their expectations, in particular that of the price. What will make these customers switch to one vintage or another? The comments of other customers, the delivery time or the pakaging. This is the least acceptable criterion for a wine, an area where you like to think of yourself as an expert, but who has never chosen a wine from their cellar because the packaging was nice? Champagne houses are also past masters in this area, regularly renewing their labels and licking their boxes and other cases particularly well. The pioneer in this field is the Veuve Clicquot house, which has always known how to highlight its vintages by collaborating with renowned designers. The other houses of the LVMH galaxy (Ruinart, Moët & Chandon, Krug…) are not left out and we have well assimilated the lessons of the big sister. Houses that also dominate the market, and this is no coincidence, even if the quality of their cuvées remains their first and main selling point.

As for winegrowers' champagnes, the lesson has been less well learned, perhaps because demand is lower among their customers, above all in search of a price and a habit. But also because the marketing, the packaging are not in their embarrassment, even if things change ... slowly ...

  • Exclusive
Moët & Chandon Ice Impérial Non vintage Bottle 75cl Presentation pack + flutes

Moët & Chandon Ice Impérial Bottle 75cl

« In this box + 2 flutes, a fruity cuvée ideal for summer aperitifs »

70 / 100 Guide Richard Juhlin
4.70 / 5 Customer reviews (39)
Permanently out of stock
    Ruinart R de Ruinart Non vintage Bottle 75cl Presentation pack

    Ruinart R de Ruinart Bottle 75cl

    « Through its dense effervescence reveal aromas of ripe, lively and round fruits »

    17 / 20 Guide Jancis Robinson
    4.20 / 5 Customer reviews (127)
    Permanently out of stock
    • Limited series
    Veuve Clicquot Yellow Basket Non vintage Bottle 75cl Presentation pack

    Veuve Clicquot Yellow Basket Bottle 75cl

    91 / 100 Guide Wine Spectator
    16.5 / 20 Guide Le Point
    Permanently out of stock
    • Limited series
    Veuve Clicquot Ice Letter Non vintage Bottle 75cl Presentation pack

    Veuve Clicquot Ice Letter Bottle 75cl

    « A bottle that will stay cool thanks to its Ice Letter champagne bucket »

    91 / 100 Guide Wine Spectator
    4.60 / 5 Customer reviews (59)
    Permanently out of stock
    • Limited series
    Veuve Clicquot Tape Standard Non vintage Bottle 75cl Presentation pack

    Veuve Clicquot Tape Standard Bottle 75cl

    « A delightfully retro tribute to the 60s »

    91 / 100 Guide Wine Spectator
    4.60 / 5 Customer reviews (59)
    Permanently out of stock