Champagne and Sparkling Wine Bloggers, the new trendsetters ?
Blogs have completely revolutionized the way people speak out and share opinions on the Internet. From a personal diary, the blog quickly became a medium in its own right, which in the right hands could turn into a formidable platform. A few blogs even making audiences to envy some traditional media sites. And the ransom of glory was not long in coming. The main bloggers, the influential, quickly found themselves included in the full address books of communication agencies and press officers. In fact, the freshness and independence of certain blogs have suffered from this rapprochement, tempting it must be admitted, with the official bodies of wine communication. The same causes the same effects ? Have invigorating bloggers turned into press release messengers ? Did a certain “starification” get the better of their good will ? Should you follow their advice when choosing your champagne ?
Why are you blogging about bubbles ?
Brought to the pinnacles by the news agencies delighted to find there an army of little bloggers much more docile than their fellow journalists, and much more playful at the idea of rewriting a press release, the blogosphere has weakened a little over the years. years (months?). Some blogs have become overzealous allies of press officers, rather than helping their readers choose the right champagne and the right wine. Some bloggers are even picked up and hosted by mainstream media too happy to afford a hip audience and image. The right question to ask is ultimately why are they blogging these bloggers ? Out of passion, it is understood, and fortunately it is often the basis of their commitment. Whatever some blog for purely professional reasons (personal branding, creation of notoriety for its brand, links ...), which has the merit of explaining the why and how and to be clear. Because to last the passion is not always enough and some find it difficult to work only for the glory so a little press trip here, a gift there and the article seems less painful to write.
Champagne Blogger, a cheaper journalist ?
What if bloggers were even less independent than journalists? The latter, accustomed to the communicating ointment, are (a little) less receptive to it, and they are bound by an ethical charter, and (often) by an employer who demands of them professional rigor who begins by not serving the soup. brands (and all the same for advertisers). Let's avoid throwing the baby out with the bathwater, there are excellent bloggers, freelance, at the safest and sharpest when needed.